Our story

Our journey began in June 2020, when David Stapleton, a former tech founder, FX Broker, rugby player, and Pro HYROX Athlete, decided to tackle the challenges he observed over 15 years as a consumer in the fitness and wellness industry. After spending eight years in finance connecting supply and demand on trading floors, David saw inefficiencies in the industry—high rents and capped earning for wellness professionals, and a lack of appealing options for consumers who didn’t enjoy the gym environments. Driven by his passion for fitness, David left finance to create BUA FIT, initially focusing on helping people book group fitness classes outdoors by connecting them to trainers, inspired by his own struggles to find and book these classes while running through London.

Early on, David partnered with Sam and Woj, two seasoned software developers with decades of experience from JP Morgan, Morgan Stanley, and Propeller. Together, they built a unique marketplace that connected wellness professionals with clients, leveraging their tech expertise to create a seamless marketplace platform.

When COVID hit, BUA FIT quickly pivoted to an online model to stay afloat. This shift uncovered demand from companies through our online model but David saw the challenges corporates face to build successful wellness programmes sparking new conversations about integrating wellness directly into workplace culture through our online, in-office, and outdoor environments. Recognising this opportunity, BUA FIT made a strategic pivot to focus on becoming a B2B marketplace to better serve income opportunities for wellness professionals while meeting the growing demand from businesses.

Today, BUA FIT is dedicated to connecting companies with tailored wellness programmes, while empowering wellness professionals with growth and income opportunities through our booking platform and marketplace technology.We’re on a mission to enhance workplace wellbeing, improve employee health, and create happier, more productive environments—all while empowering wellness professionals to succeed.

"BUA" means 'victory', and we are committed to delivering value for companies, wellness professionals, and the communities they support.