How to Leverage On-Site Wellness Classes to Boost Employee Performance

Employee well-being and high performance go hand-in-hand, and on-site wellness classes are becoming a game-changer for organisations that prioritise their people. From reducing stress to fostering team cohesion, offering tailored wellness solutions right at the workplace can have a transformative impact.

Here’s how to strategically design, market, and implement on-site wellness classes to maximise participation and enhance employee performance, making wellness a core part of your company’s culture.

1. Start with Your Team’s Needs and Goals

The foundation of any successful wellness initiative is understanding your team’s unique needs and aligning them with your organisational goals.

Questions to ask:

• What are the common challenges your employees face? (Stress, low energy, or lack of fitness?)
• Are there specific departments or teams with high burnout rates?
• What company goals do you want to align with wellness? (Improved productivity, lower absenteeism, or better collaboration?)

By identifying these needs, you can design targeted classes or workshops that resonate with your employees.

2. Funnel Down from Total Headcount

Not all employees will participate in every wellness initiative, but your goal is to engage as many as possible.

Steps to funnel participation:

• Initial survey: Gauge interest and gather preferences on class types and timing.
• Pilot sessions: Host a few trial classes to assess demand and participation.
• Department-specific focus: Identify teams that might benefit most from wellness sessions and prioritise their engagement.

Understanding participation trends from your total headcount allows you to tailor your offerings to maximise value and impact.

3. Recruit Instructors Who Align with Your Culture

Your instructors are the face of your wellness programme, so it’s crucial to choose professionals who align with your company culture.

Key qualities to look for in instructors:

• Experience in corporate settings.
• Ability to adapt classes to diverse fitness levels.
• A positive, motivating attitude that reflects your company values.

Having the right instructor can turn a simple fitness class into an energising, team-building experience.

4. Offer a Mix of Classes and Workshops

Diversity keeps employees engaged. Offer a range of classes and workshops to cater to different needs and interests:

• Fitness classes: Yoga, HIIT, Pilates, or functional training.
• Mental well-being workshops: Mindfulness, breathwork, or stress management.
• Nutrition sessions: Practical advice on healthy eating and meal prep.
• Team-building activities: Group challenges or fun fitness sessions like silent disco workouts.

Tailoring class choices to employee preferences ensures consistent participation and enthusiasm.

5. Focus on Departments or the Wider Team

Targeted wellness initiatives can yield significant results when tailored to specific departments or the wider company.

Examples:

• High-pressure teams like sales may benefit from mindfulness or stress management sessions.
• Desk-based teams might prefer posture improvement and stretching classes.
• Company-wide events like wellness days can unite the whole team, fostering connection and collaboration.

Balancing targeted initiatives with broader offerings creates an inclusive wellness strategy.

6. Market the Classes Effectively

A great wellness programme won’t succeed without strong communication and marketing. Make your wellness classes feel accessible, exciting, and worth attending.

Tips for effective marketing:

• Create a compelling name and theme: Make classes sound fun and appealing, e.g., “Energy Boost Yoga” or “Mindful Mondays.”
• Use internal channels: Promote through emails, intranet, posters, and team meetings.
• Highlight benefits: Focus on tangible outcomes like stress relief, improved energy, and team bonding.
• Share testimonials: Use feedback and success stories from pilot sessions to encourage participation.

Consistent communication builds excitement and ensures employees are aware of upcoming classes.

7. Create Engaging Content Around the Classes

Employees are more likely to engage with wellness initiatives when they understand the value. Create content that explains the benefits of each class or workshop.

Examples of marketing content:

• Short videos introducing instructors or showcasing class highlights.
• Blog posts or emails explaining the science behind mindfulness or fitness.
• Testimonials from employees who’ve participated in similar sessions.

Position wellness classes as a vital resource for personal growth and team performance.

8. Use Technology and Data Reporting

Leverage technology to track participation, measure success, and refine your programme.

What to track:

• Attendance rates and trends over time.
• Feedback and suggestions from employees.
• Changes in key metrics like absenteeism, engagement, or stress levels.

Using data-driven insights allows you to adjust your offerings and continuously improve your programme.

9. Integrate Wellness into Your Culture

For wellness classes to truly boost performance, they must become part of your company culture.

How to integrate wellness:

• Schedule classes during work hours to emphasise their importance.
• Encourage managers and leaders to participate and lead by example.
• Tie wellness initiatives to company values, such as promoting balance and well-being.

When wellness becomes a cultural pillar, it drives long-term engagement and results.

10. Plan for Long-Term Impact

On-site wellness classes are just the beginning. Create a long-term plan that keeps employees engaged and ensures your programme evolves with their needs.

Ideas for long-term impact:

• Rotate class types quarterly to keep things fresh.
• Offer advanced workshops or courses for employees who want to deepen their knowledge.
• Celebrate milestones, like reaching attendance goals or launching new initiatives.

Sustained engagement leads to greater results for both employees and the company.

BUA FIT: Your Partner in Wellness Success

Designing, marketing, and delivering impactful on-site wellness classes can transform your workplace. At BUA FIT, we combine expert instructors, tailored class choices, and cutting-edge technology to act as your dedicated wellness department. From data reporting to marketing support, we’re here to help you create a thriving, high-performance workplace.

Ready to energise your team? Contact BUA FIT today to build a bespoke wellness programme tailored to your organisation’s needs.