When you invest in a wellness program that aims to support your people in their working lives, participation is a key metric. Achieving good uptake of the services provided can be significantly easier when it’s being visibly supported by senior management.
In fact, according to survey data from the American Psychological Association, 9 out of 10 employees feel more motivated in their job if wellness is supported by upper management. So, it would seem that if your corporate wellness program isn’t supported from above, it’s a little like not having one in place at all.
So, can the senior execs in your organisation show this support? Is there one way that’s better than the others? The truth is that it takes a multi-faceted approach to encourage more of your employees to get involved and take advantage of the many benefits offered.
Typically featuring classes that work to boost fitness, mental health, calmness of mind and diet & nutrition, companies that have a well-suited program enjoy better staff retention, productivity and a host of other benefits. All that’s needed is uptake.
Spreading Awareness Company-Wide
The good news is that communicating the importance of participation in your wellness program is simpler than you might think. So, let’s take a look at the easily-implementable measures you can take to spread awareness and increase participation levels.
Express a Wellness Vision In Your Mission Statement
The ethos of wellness focus needs to be expressed from top to bottom in your organisation, and that starts with adding something to that effect in your official company goals. It’s something that demonstrates an intent to your employees, as well as helping to immediately get new starters on the right page from the get-go.
Get Your Managers On Board
Most often, in a big organisation, employees don’t tend to have regular contact with senior management. So, if you want to get the message across to them, it’s necessary to enlist your managers and get their buy-in. Once you have it, you’ll have a direct line of communication with your staff, albeit a vicarious one.
Send Encouragement Postcards to the Team
Another way to boost corporate wellness program uptake is to send personalised postcards to them through the mail. In a world that’s all digital, a postcard can have a real impact, especially when showing the key message that people should take part, and why. Add in a relevant, eye-catching image, and it will be a hard thing to ignore.
Send Out a Global ‘Message From the CEO’
When VP or CEO emails come around, staff tend to sit up and take notice – as it’s not a usual occurrence. We’re not talking about a generic message here, but a personal one that truly connects with employees and asks for buy-in. It must also express that management will be doing their part, as otherwise, many will ask why not.
Talk About Your Wellness Program In Your Newsletter
When sending out your periodic employee newsletter, you should use this valuable real estate to send positive messages about wellness, both in body & mind.
However, rather than sending generic ‘do better’ communications that won’t have much impact, perhaps talk about your own challenges and how you’re using the wellness services to overcome them. Something real and authentic can inspire others and make them want to enjoy the same benefits.
While you might not think that being so vocal about engagement in your corporate wellness program wouldn’t have much of an impact, the reality is quite different. What you say matters, and employees also can’t use the excuse that they’re not being encouraged.
Get Everyone on Board & Enjoy The Many Benefits
As a senior manager, you have an important role to play in the success of your wellness program, so it’s vital that you play your part. At BUA FIT, we make your job easier, by offering bespoke wellness services that cater for everyone in your organisation.
With a wide choice of online and in-person wellness services delivered at your office or our iconic outdoor locations across London, we are well placed to meet your needs. To learn more about us and if you’d like to speak to us directly about your needs, simply fill out our contact form, and we’ll get back to you without delay. Enjoying a fit-for-purpose wellness program doesn’t have to be stressful or complicated.
As always, stay fit, happy, and healthy.
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